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Talking points for 'it's too expensive'

Calm, honest responses to price pushback that keep the conversation going.

Last tested 2026-10-19 Its example inputs were run through Claude Haiku 5.5, and an AI judge (Jev) scored the reply 87/100 for following the rules and doing the task.

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Example output

I wrote this by hand on 2026-10-19 from the made-up inputs below, to show what a good result looks like. Your results will vary, so read every draft before you use it.

Example inputs
  • What you sell and the price: Route-planning software, $45/truck/month
  • Real value you can point to: Customer estimate: planning time cut from 3 to 1 hour per dispatcher per day. Setup in 2 weeks.
  • What they'd compare you to: Spreadsheets
First, ask
1. "Too expensive compared to what?"
2. "If price weren't an issue, would this solve the problem?"

Responses
1. "Spreadsheets don't cost anything, but someone's time does. One customer told us planning went from three hours a day to one."
2. "It's $45 a truck. Let's figure out what an hour of dispatcher time costs you."
3. "Setup takes two weeks, so you'll know quickly whether it's working."
4. "If it doesn't save time, you'll see that during the trial."

Trade-off
Start with one terminal or 20 trucks, then grow if it works.

Don't say
"I can probably get you a discount." "Everyone else pays this." Anything you can't back up.

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